I.Y.K.Y.K:
If you know you know, right?

PROJECT DETAILS

Brand Naming, Strategy, and Positioning | Brand Identity | Art Direction | Packaging | Product Design | Social Media Campaigns

CLIENT

House of Nykaa Fashion

AGENCY

Sid&Vee

If You Know You Know (IYKYK) is a young, vibrant accessory brand that offers a full range of bags and footwear designed for the ‘With-It’ Girl.

Our With-It Girl values taste. She values being privy to trends and styles that not everyone gets and loves. On social media, nothing gives you social currency like having an elite opinion. The With-It Girl loves knowing something you don’t know.

Our brand identity is heavily inspired by the age of social media. Emjois, acronyms, and urban slang make up a huge part of our personality. Our colors are bright and energetic. We’re feminine, but feisty.

IYKYK is more than a brand. It’s a club. Our brand identity exemplifies this by being in the know, having a point of view and espousing a chilled out, easy going worldview.

COMPLETED | 2021

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© Azra Adenwala | 2024 | Visual Designer