Vaaree:
Easy Come, Easy Go

PROJECT DETAILS

Brand Positioning | Brand Identity | Art Direction Packaging | Preliminary Website Design | Social Media Campaigns

CLIENT

Garima Luthra

AGENCY

Sid&Vee

Vaaree is your go-to curated marketplace for awesome home decor & furnishings. We live in a fast-paced world. Products aren’t made forever. An aesthetic today doesn’t say anything about the aesthetic tomorrow. Keeping that in mind, our philosophy is pretty simple:

#1. We're easy going and chilled out. Like a good home. 

#2. We’re funny and not precious about anything. If our brand was hosting a party, we would not worry about spilt wine.

#3. We don't just sell 'stuff' – we offer a lifestyle upgrade. Your house deserves it. And so do you.

Our visual identity stems from this philosophy. We're bright, engaging, cozy, shmozy, and oh-so-rosy. Take a peak into Vaaree's visual universe below.

COMPLETED | 2022

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© Azra Adenwala | 2024 | Visual Designer