Ammini’s – Azra Adenwala

Ammini's:

Wisdom from a bickering Malayali Household

PROJECT DETAILS

Identity Design | Packaging | Art Direction

AGENCY

Sid&Vee
Photography by Social Syapa

Ammini's started as an idea to build a brand of Dosa Condiments that goes beyond the usual sambar and chutney into the delectable (and lesser known) world of Podi's, Chammandi's and Puli's. Usually available only at niche South Indian restaraunts, the vision behind Ammini's was to package these little treats to savour at home. Neat, right?

The only catch - we're a creative agency with little experience (and interest) in the business side of things. So what started off as a idea to build a condiment empire turned into an excuse to blow off steam and be creative on our own terms.

Peppered with Mallu idioms, the identity was inspired by familial roots intersperced with our ideologies as a creative agency - have fun, embrace the randomness, and don't take yourself too seriously.

After months of logo iterations, packaging variations, and a really fun photoshoot with Social Syapa, have a look at what could have been...