Gajra Gang:
It's a mood thing, you know?


Brand Naming, Strategy & Positioning | Brand Identity | Art Direction Packaging | Website Design | Social Media Campaigns


House of Nykaa Fashion

The choice to be anything. The choice to be you.

Gajra Gang is a young and vibrant brand that focuses on Indian ethnicwear. We celebrate Indian craftsmanship with a wide range of products that weave together tradition and modernity. We’re witty, worldly, and expressive - with a hint of quirkiness.
Our identity is heavily inspired by the Gajra. A Gajra is a flower garland worn by women across regions of India during festive occasions, or as part of everyday traditional attire. It’s a classic reminder of Indian roots.

The Gajra Gang logomark is a combination of the English and Hindi letter ‘g/ग ’. Our visual language also uses regional typography to represent the ever expanding and changing values of the modern Indian woman.

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© Azra Adenwala | 2023 | Visual Designer