Gloot: Underwear for cool men.

PROJECT DETAILS

Brand Naming, Strategy & Positioning | Brand Identity | Art Direction | Packaging | Preliminary Website Design | Social Media Campaigns

CLIENT

House of Nykaa Fashion

AGENCY

Sid&Vee

Gloot is a chilled-out, all-about-that-tech brand that's made for dudes who like to keep it cool. Oh, Gloot's an underwear brand, in case that wasn't apparent. They also make tees. And shorts. And joggers. And other stuff too. But most of all, they make a vibe.

The visual identity for Gloot is all about being expressive, bold, and functional. We use vibrant blocks of colours and bold typography mixed with cheeky humour - all the while focusing on the tech. 

Check out how the brand visually manifests below. 

COMPLETED | 2022

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© Azra Adenwala | 2024 | Visual Designer