Mumkin:
Making difficult conversations possible.

PROJECT DETAILS

Identity Design | UI/UX Design | App Design | Illustration

CLIENT

Priya Goswami + Aarefa Johari 

TEAM

Animated by Neerav Joshi
App development by Kavin Corportation

Mumkin means ‘possible’ in Urdu and Hindi. Mumkin is a free, Artificial Intelligence-driven app enabling difficult conversations on gender, culture, and society. 

Currently, Mumkin enables mock-conversations between its users and fictional Female Genital Cutting (FGC) supporters.

The thought behind the identity stems from one word: conversation. Mumkin (they/them) is also the name of the androgynous mascot, a friendly octopus. Have a look at how Mumkin was born below!

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Mumkin values the importance of creating a digital safe space. The brand visually emulates this through soft colours, friendly illustrations, and a warm aesthetic. The design helps balance the gravity of the content by allowing users to feel secure.

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Mumkin not only enables mock conversations, but also provides helpful resources and tips for better conversations.

The app further provides useful insights about the female body & sexuality, and features stories from FGC survivors and experts. 

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© Azra Adenwala | 2023 | Visual Designer